How to Create a TikTok Ban Marketing Contingency Plan
If you haven’t heard the news amidst all your weekly rituals, the TikTok ban in America isn’t just gossip.
It’s got legs and it’s sprinting through Congress fast.
I’m not here to spread doom and gloom on a Saturday.
Instead, I’m here to share more about what to do - the ‘just in case’ advice to calm your fears and arm you with knowledge.
Firstly, don't panic.
Yeah, the potential TikTok ban's got more tension than the latest 49er’s superbowl game.
But if your financial well-being is tap-dancing to the TikTok algorithm, it's time we talk about a plan B.
So what’s the escape plan? Your hidden tunnel? Your golden parachute?
Meet growing your email list - it’s a marketer’s handy dandy Swiss Army Knife.
Your social media following is like the people circling your table at a farmer’s market. They are interested in what you’ve got. But they just haven’t quite walked up to your booth so you can make the sale.
It’s time to lock them down also known as your email list.
When you have people on your email list, you can take them with you wherever you go.
My contingency plan?
It’s all about leveraging paid ads to power up my email machine - fast tracking past the organic grind and making sales and booked appointments.
And guess what? An inside look at my blueprint is up for grabs.
Cheers to ironclad contingency plans!
