Jo Macfarlane Candles
How a Small Candle Maker Went From Burned Out With Zero Online Sales to Sold Out Products and Workshops
Jo Macfarlane is an award-winning candle maker based in Scotland, she hand pours luxury scented candles for hotels and for homes across Scotland and Britain. She started her own online store to reach more customers and share her 10 years of candle making knowledge with customers to get them started on their own journey.
The Challenge: The owner, Jo, was burned out and wanted to transition to online sales and in-person candle-making workshops. Her candles weren’t selling online at all and her candle-making workshop sales were lackluster.
What We Transformed: We used our unique methods to create web pages infused with branding and sales psychology that sold her candles and candle making workshops.
RESULTS
Her products and workshops started to sell out. Jo also gained media attention and was featured in major publications for her success.
SOLD OUT
multiple products online
FILLED
In-person workshops booked online
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